Our People

Mokeira Masita

Chief Executive Officer

Hello.  I’m Mokeira, Chief Executive Officer and Founder of Research PLUS. I present to the world the critical reality that is Africans using research to build an evidence base for Africa and Africans actively and intentionally using that to propel our continent forward.

Responsible for overseeing all facets of the company, I drive the vision, fundraising/business development, operations, and engagement with the board of directors. In collaboration with all our staff, key partners, and allies, I actively lead (like a boss) the elevation of African research by aligning the day-to-day work with values built around methodological innovation, high quality processes and outputs, capacity building in research at different levels, and ultimately, promotion of evidence-based practice.

With extensive Africa-wide experience, I am an accomplished and award-winning researcher and leader within the companies I have worked for over the years and throughout the global research industry. My approach to research and my leadership style are dynamic, effective, influential, and FUN, (yes fun!), resulting in motivation of strong collaboration, co-creation, and a culture of learning. Through this, I have built this homegrown entity to the vibrant success that it is today and brought to the fore revolutionary business and research models. Indeed, many will attest that Research PLUS is a fresh deviation from the typical research agency you will find anywhere in the world.

My background is in both business and research having completed my Bachelor of Commerce at Catholic University of Eastern Africa, and my Master of Research in Educational and Social Research at the University of London. Aside from my passion for research I am utterly obsessed with interior design and because I care to make use of all my talents and create beautiful spaces for people to live and work in, don’t be surprised to catch me every now and then working on an interior design project or two. I’m also quite the all-round health and wellness enthusiast including consuming and engaging with a variety of edifying content that keeps me growing and developing positively as every human ideally should. I also enjoy taking long walks which I find quite therapeutic as I do with time spent in solitude when I need to unwind.

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